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Associate Prof Geoff Paul


About / Senior Management Team / Dr Geoff Paul
University of Sunderland in London Assistant Director (Academic) Geoff Paul

Assistant Director (Academic)

Dr Geoff Paul is an accomplished academic and Associate Professor, currently serving as the Assistant Director of the University of Sunderland in London. With a distinguished career in academia, Geoff brings a wealth of expertise and experience to his role.

In his capacity as Assistant Director, Geoff is primarily responsible for the development and growth of Academic Staff at the university. Through his visionary leadership, he strives to foster a culture of continuous improvement, ensuring that the Academic Staff are equipped with the necessary skills and knowledge to deliver the highest quality of education to students.

Geoff is also actively involved in the university's Access and Participation Plan (APP), which aims to enhance the educational opportunities for underrepresented groups and promote inclusivity on campus. Through targeted initiatives and support mechanisms, Geoff and his team have made significant strides in reducing attainment gaps between Black, Asian, and Minority Ethnic (BAME) students and their white counterparts. The campus has witnessed a remarkable reduction in these gaps, fostering a more equitable and inclusive learning environment.

Furthermore, under Geoff's leadership, the campus has experienced a substantial increase in attainment levels and increasing NSS student satisfaction over the last four years. Through a combination of innovative teaching approaches, dedicated support services, and a commitment to student success, the campus has seen a remarkable average increase of 35% in attainment levels. This notable achievement demonstrates the university's unwavering commitment to empowering students and ensuring their academic achievements.

Beyond his administrative responsibilities, Geoff continues to actively engage in research and scholarly activities. His expertise in Nudge Theory in Education has led to publications and presentations at prestigious conferences, contributing to the advancement of knowledge in the field.

Geoff's dedication to excellence extends beyond his academic pursuits. He is deeply committed to upholding campus-wide standards and ensuring compliance with the regulations and policies set forth by higher education authorities. By staying abreast of the latest sector trends and governmental guidelines, Geoff ensures that the University of Sunderland in London maintains its reputation for delivering a world-class education.

Recognised for his outstanding contributions to teaching and learning, Geoff was awarded the title of Associate Professor in 2022 and a Senior Fellow of Advance HE (formerly the Higher Education Academy) in August 2020. This prestigious recognition highlights his unwavering commitment to promoting excellence in higher education.

Through his exemplary leadership, scholarly achievements, and commitment to student success, Geoff continues to shape the educational landscape at the University of Sunderland in London, creating a dynamic learning environment that prepares students for success in their academic and professional endeavours.