facebook
Menu
View all courses

Course overview

Boost your career with a CIM-accredited postgraduate qualification. Use your new knowledge and skills to make a positive difference to your organisation. Qualify for more senior marketing positions.

  • CID674
  • FT
  • Postgraduate
  • 12 months
    • 15 January 2018

Download a copy of the 2018/19 prospectus here

MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, and international marketing.

This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.

Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other.

Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.

Why us?

 

  • Accredited by the Chartered Institute of Marketing (CIM)
  • Business, Management and Marketing at the University of Sunderland is best in the North East of England for satisfaction with the course, teaching and feedback, according to the Guardian University Guide 2015
  • 'World leading' research in Business, according to the Latest Research Excellence Framework
  • Engages with real-world practice for example, with industry competitions, real life case studies, company visits and the guest speakers programme

 

Please enter valid data in the fields highlighted below *
  •  
  • Yes No

    Please note we may need to communicate with you directly for you to successfully complete First Choice. If you choose to opt out and to not receive further communication from the University of Sunderland, we will not be able to contact you.

  • We would like to add your details to our database so that we can provide you with the latest information on the areas you have requested, plus University news and events. The data may also be shared with the Higher Education Access Tracker service subscribers for the tracking of final destinations as part of the UK Government’s policy to widen participation in higher education and to develop future policy. We will not sell your data to any third party or marketing companies. If you would like further information on how we collect and handle your data you may contact: recruitment-london@sunderland.ac.uk. You also have the right to request information the University holds about you and you can do so by contacting: Dataprotection@sunderland.ac.uk.