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Course overview

Boost your career with a CIM-accredited postgraduate qualification. Use your new knowledge and skills to make a positive difference to your organisation. Qualify for more senior marketing positions.

  • CID674
  • FT
  • Postgraduate
  • 12 months
    • 15 October 2018
    • 21 January 2019

Download a copy of the 2018/19 prospectus here

MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, and international marketing.

This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.

Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other.

Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.

Why us?

 

  • Accredited by the Chartered Institute of Marketing (CIM)
  • Business, Management and Marketing at the University of Sunderland is best in the North East of England for satisfaction with the course, teaching and feedback, according to the Guardian University Guide 2015
  • 'World leading' research in Business, according to the Latest Research Excellence Framework
  • Engages with real-world practice for example, with industry competitions, real life case studies, company visits and the guest speakers programme

 

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