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The course will cover:
The digital landscape: An introduction to digital marketing
Search Engine Optimisation (SEO); Pay Per Click (PPC)
Email and mobile marketing
Social media marketing: Strategy, content, research, blogging
Key channels: Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Pinterest
Google Analytics and AdWords
Facebook Insights and other social media analytics
Aims and requirements
The course is aimed at anyone interested in a career in marketing, those planning to start their own business, or students who have a passion for learning about digital and social media.
It's appropriate for beginner or intermediate level students. If you're already competent in digital media marketing this is not the right course for you.
The course is free and open to all students on all courses. We ask that you fully commit to the eight-week course and make every effort to attend each session.
Visit the Careers and Employability Service on the 4th floor (next to the Study Skills Office), the University of Sunderland in London.
Phone: 020 7531 7333 Ext. 2342
For further information about careers and employability, please see the University of Sunderland in London Careers and Employability website.