About Erika Keizere
I am a lecturer, mentor, and public speaking coach with degrees in strategic marketing, international communications, event management, and music. My industry experience stretches across hospitality, events, marketing, and consultancy, I also previously owned a social media management agency, specialising in small business development. My primary focus whilst teaching is to ensure that students enhance their employability, whilst combining real-world insights with academic expertise to develop practical, career-ready skills.
Interests
Digital technologies in the visitor economy, especially Artificial intelligence, Social media management for tourism and hospitality, Destination Marketing, Decision making, Customer Satisfaction and Loyalty, Leadership and Management for the service sector, Strategic Tourism Planning.
Research
Gamification in Higher Education; Destination Marketing and Decision Making
Further information
I am a fellow of Advanced HE.