About the Course
Course Duration: 2 hours over 8 weeks
Unlock the potential of digital marketing with our engaging short course. Explore SEO, PPC, social media strategies, and analytics tools like Google Analytics and Facebook Insights. Open to all University of Sunderland in London students and perfect for those with a passion for digital and social media.
Designed specifically with you in mind, this course offers practical skills and knowledge for anyone interested in pursuing a career within marketing or entrepreneurship. Whether you're a beginner or have some experience under your belt, our 8-week programme is tailored to meet your needs and help you gain invaluable insight into digital media marketing strategies. With an ever-growing emphasis on social media, this course is perfect for anyone eager to learn more about the digital landscape. So, what are you waiting for? Enrol today and seize this amazing opportunity!
Course Content
- The Digital Landscape: An Introduction to Digital Marketing
- Search Engine Optimisation (SEO); Pay Per Click (PPC)
- Email and Mobile Marketing
- Social Media Marketing: Strategy, Content, Research, Blogging
- Keys Channels: Facebook, Twitter, LinkedIn, Instagram, Google Plus, YouTube, Pinterest
- Google Analytics & AdWords
- Facebook Insights & other social media analytics
About the Course
Students will be required to apply online using an online form. The online form will be advertised along with the short course announcements. Once you have submitted your application, please monitor your university email for further communication and information relating to your application.
All our short courses offer a certificate of completion for students who have completed the course and attended all sessions. You must commit to attending all sessions to be offered a place on the course. Our courses are popular, so if you don’t get a place when you first apply for the course, please don’t be discouraged and do apply again the next time you see it advertised.