Published: 11 February 2021
Businesses need marketing. It’s a simple fact that every successful company has embraced.
Without it, you could have the best product in the world, offer the most useful service, and no one would ever know about it.
These days, a huge amount of marketing work is put into digital media for the simple reason that this is where many of us spend a lot of our time.
In fact, in 2019 advertisers in the UK spent an estimated 62% of their marketing budgets on online content.
With the rise of the COVID-19 pandemic, more and more companies are adapting their strategies and tactics for success.
They’re exploring new ways of working and connecting with their consumers, and digital communities are becoming fundamental in building and keeping that all important relationship with customers.
All this means, if you’re thinking about starting your own company, digital marketing is something you must consider from the start.
That’s where the University of Sunderland in London’s Careers and Employability Service comes in.
Their free course on Digital Media Marketing will take you through everything you need to know to get started with digital and social media marketing.
What does the programme cover?
There are six main aspects of the course:
1) The digital landscape
This section acts as an introduction to the world of digital marketing. You’ll get the basics, like what it is, why it’s useful and how you can get started.
2) Search Engine Optimisation
SEO, as it’s known, is the process of getting your content to appear at the top of search engines like Google. You’ll learn simple techniques to help you achieve results organically without spending money, alongside pay-per-click advertising where some investment is required.
3) Email and mobile marketing
Here you’ll find out about the ways you can use email to promote your content, including the different programmes and how to compose an eye-catching message.
4) Key channels
Social media is an important factor for any digital marketing campaign. This section will teach you the basics of using sites like Facebook, Twitter, Instagram, LinkedIn and more, to get your message across.
5) Google Analytics and AdWords
Without knowing how effective your marketing has been, there's no way for you to improve it in the future. Google Analytics and AdWords allow you to track and report on the success of your website and marketing campaigns.
6) Social media analytics
Just like Google Analytics for your website, social media sites let you track how successful your posts have been. Find out how you can use this to improve your projects and grow your audience.
Who is the course for?
If you’re interested in marketing, this programme is for you. That could be if you want to work as a marketer, either in an agency or as a member of a team within a wider company.
It’s also ideal for anyone thinking of starting their own company or just about any student with an interest in communication.
You should have a beginner or intermediate level knowledge of digital media marketing, meaning you don’t need to be an expert to get the most out of the programme.
The course is completely free, but as space is limited it’s important that you can commit to attending each session of the eight-week course.
For more information about the programme and to register, get in touch with the Careers and Employability team at careers-london@sunderland.ac.uk.
You can find out more about the free course we offer on the Employability section of our website. Find out more by following #WeAreSunLon on Facebook, Twitter and Instagram.