Erika Keizere

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Senior Lecturer in Academic Development (Digital Learning and Pedagogy)

I am a lecturer, mentor, and public speaking coach with degrees in strategic marketing, international communications, event management, and music. My industry experience stretches across hospitality, events, marketing, and consultancy, I also previously owned a social media management agency, specialising in small business development. My primary focus whilst teaching is to ensure that students enhance their employability, whilst combining real-world insights with academic expertise to develop practical, career-ready skills.

Teaching and supervision
Research
Areas of expertise
Further information

Teaching and supervision

I teach:

FdA Tourism and Events Management

BSc Tourism and Hospitality Top-Up

Research interests for potential research students

Digital technologies in the visitor economy, especially Artificial intelligence, Social media management for tourism and hospitality, Destination Marketing, Decision making, Customer Satisfaction and Loyalty, Leadership and Management for the service sector, Strategic Tourism Planning.

Research

Gamification in Higher Education; Destination Marketing and Decision Making

Tourism, Hospitality, Events, Marketing

I am a fellow of Advanced HE.

Last updated 15 October 2025