Jelena is the Head of Marketing, Recruitment and Admissions at the University of Sunderland in London, where she has been a key member of the senior management team since joining the University in 2014.
Over the years, Jelena has held several roles across recruitment and admissions, building a strong track record in student recruitment strategy and operational delivery. In her current role, she leads the strategic direction and management of all marketing, student recruitment and admissions activities - driving growth, enhancing brand visibility, and improving the applicant journey from enquiry to enrolment.
Jelena holds a BA (Hons) in International Tourism and Hospitality Management from the University of Sunderland and a Postgraduate Certificate in Higher Education Administration, Management and Leadership from the University of Nottingham. She also holds a CIM Diploma in Professional Marketing and is a Chartered Marketer and a member of the Chartered Institute of Marketing.
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