Case Study

Chidinma Ekekwe

BA (Hons) Business, Management and Entrepreneurship (Top-Up)

Chidinma Ekekwe is a student at the University of Sunderland in London, studying for her BA (Hons) in Business, Management and Entrepreneurship (Top-Up). She tells us about how the University is helping her learn the skills she needs to go from running other people’s companies to becoming her own boss.

I looked at lots of other places, but in the end, I was excited by its great reputation as a friendly and welcoming place to study.

“Last October, I started my course at the University of Sunderland in London, studying for my BA (Hons) in Business, Management and Entrepreneurship (Top-Up).

Since then, through my classes, meeting my fellow students and the amazing support of my lecturers, I’ve become well equipped to follow my dreams.

I started my higher academic study with an HND in Public Administration, but I got the inspiration to pursue entrepreneurship through my work in a privately owned business.

I learned about the importance of higher degrees and how much further you can go with them.

I wanted managerial posts, something that my HND just couldn’t help me with.

So, I decided to add more value to what I can offer the workplace. I have a determination to gain the skills and knowledge I’ll need to go into business for myself – the University is helping me do that.

I chose the University of Sunderland in London after going through an exhaustive research and enquiry process.

I looked at lots of other places, but in the end, I was excited by its great reputation as a friendly and welcoming place to study.

Of course, the location is a key factor for anyone who, like me, is interested in business.

Being surrounded by Canary Wharf, it feels as though I can take my experience beyond the classroom.

Although my favourite thing about the University is the course. In particular, I like the modules on strategic management and globalisation.

They’ve left me confident that I made the right choice in coming to study here.

The knowledge I’ve gained through them is going to help me achieve my dream of owning my own business.”

More case studies

Explore

Academic writing

As a University of Sunderland in London student, you’ll be spending a lot of time writing. But academic writing is quite different from things like posting on social media, putting together a blog or texting friends. Even if you’re an experienced writer, it’s worth brushing up on your skills to make sure your assignments are getting top marks.

Finding a work-study balance

At the University of Sunderland in London, we pride ourselves on providing high-quality education that fits around your life. That’s why, on average, you’ll only have two days of classes each week – because we know that sometimes things like family life and work need to take priority. But juggling work and study isn’t simple, so how do you balance the two, as well as trying to have a social life?

Seven tips for creating your personal brand

In this world of social media influencers and mega-rich celebrities, defining who you are in the job market could be key to meeting your career goals. A personal brand is made up of the actions we take to create a public ‘persona’ and influence the way people think of us. Follow these seven rules for creating and building your personal brand.

Tips for studying online

Since March last year, many of you have experienced what it means to learn online. But if you’re new to the University of Sunderland in London, you might be wondering how you can make the most out of your digital experience. Follow our eight top tips for staying focused during your studies.

Close menu