Dr Manesha Peiris


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Lecturer (Postgraduate Business)

I am a lecturer in postgraduate business at the University of Sunderland in London.  

With a teaching career spanning over ten years in both the UK and overseas, my expertise includes marketing, human resources management and business information technology. 

I have a PhD in Business Management and have focused my research on entrepreneurship, feminism and gender, among other areas. 



Teaching and supervision

I teach on the following course: 

Research

My research looks at entrepreneurship through the lens of agency and the structure gap, while also presenting an inclusive idea of its practice. 

The aim is to add to the growing body of feminist entrepreneurship research by creating a more inclusive idea of what it means to be an entrepreneur. 

In particular, I focus on creating an intersectional theory of the subject, putting the focus on non-western women business leaders from developing countries. 

Coming from an interdisciplinary background, my work is naturally also informed by gender, consumer behaviour and online trust. 

Publications 

Journal Publications 

- Peiris, P. P. M. and Kulkarni, D., 2015, An Empirical Study on Customers’ Adoption of E-commerce: A Customer Trust Model to Support the Adoption of E-commerce among SME in Sri Lanka, International Journal of Business and Information, 10(4), pp. 491-518. 

- Peiris, P. P. M. and Kulkarni, D., 2015, Implications of Trust and Usability on E-Commerce Adoption, International Journal of Business and Information, 10(4), pp. 519-556. 

Conference Papers (Peer-Reviewed) 

- Peiris, P. P. M. and Tatli, A., 2019, Researching Practice of Entrepreneurship by Women in Sri-Lanka: Performativity, Performance and Position, EAP4: Entrepreneurship as Practice Conference, Audencia Business School, Nantes. 

- Peiris, P. P. M. and Tatli, A., 2018, Exploring women’s practice of entrepreneurship, 34th EGOS Colloquium, Tallinn 2018: Sub-theme 45: Power, Inclusion and Intersectionality in Organizations. 

- Peiris, P. P. M. and Kulkarni, D., 2015, An Empirical Study on Customers Adoption of E-commerce: A Customer Trust Model to Support the Adoption of E-commerce among SME in Sri Lanka, International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2015), Malaysia. 

- Peiris, P. P. M. and Kulkarni, D., 2015, Implications of Trust and Usability on E-Commerce Adoption, International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2015), Malaysia. 

- Attanayake, M. and Peiris, P. P. M., 2015, An investigation into sales forecasting techniques and distribution management methods for Elephant House Company to reduce the forecasting errors with the market returns and remove the product stockpiling at the market,  Proceedings of Business and Technology (BAT) Conference, 9th April 2015, Colombo. 

Palihakkara, V. and Peiris, P. P. M., 2011, An investigation in to application of Decision Making Models for Credit Scoring in a State Sector Bank, International Symposium on the Analytic Hierarchy Process (ISAHP 2011) June 15 - 18, 2011, Sorrento, Italy 

- Padumadasa, E. and Peiris, P. P. M., 2011, Investigation into Intention of Using Agile Methodology for Systems Development in Sri Lanka: Developers Perspective, ICCEA 2011: 2011 3rd International Conference on Computer Engineering and Applications (ICCEA 2011), Haikou. 

- Peiris, P. P. M., Rehan, M. S. and Jayakody, G., 2009, Investigation into the application of Multiple Criteria Decision Making for an Online Candidate shortlisting System, Proceedings of the 10th International Symposium on the Analytic Hierarchy/Network Process: Multi-criteria Decision Making July 29 - August 1 2009,  Pennsylvania, United states of America. 

My areas of expertise include: 

  • - Feminist methodology 

  • - Intersectionality, reflexivity, feminist standpoint epistemology 

  • - Gender and entrepreneurship 

  • - Online consumer behaviour 

  • - Management information systems 

  • - Systems design 

I have presented my work at leading international conferences and in journals such as the European Group for Organisational Studies (EGOS)the Journals of English for Academic Purposes (JEAP)and the International Symposium on the Analytics Hierarchy Process (ISAHP).   

I hold a PhD in Business and Management from Queen Mary University of London, an MSc in Technology Management and a BSc in Business Information Technology, both from Staffordshire University.  

Last updated 24 September 2021

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