Lecturer (Postgraduate Business)

I am a Lecturer in postgraduate business at the University of Sunderland in London, teaching MSc International Business Management and MBA.

I started my teaching career in 2008 in the area of business information technology and since then my areas of expertise have expanded into business and management. My teaching philosophy is built around feminist pedagogy with a keen interest in equality, diversity, and inclusion.

My teaching career spans over 15 years in both the UK and overseas involving both undergraduate and postgraduate learners. Having joined the University of Sunderland in London in mid-2021, you can find me in modules relating to marketing, value creation, international human resource management, and business information systems. 

I have a PhD in Business Management from Queen Mary University of London and my research is primarily focused on entrepreneurship, feminism, and gender.

My MSc in Technology Management and BSc in Business Information Technology further influence the interdisciplinary nature of my research interests in the areas of technology acceptance and online trust.



Teaching and supervision

Research

My research looks at entrepreneurship through the lens of the structure and agency gap, while also presenting an inclusive idea of its practice. My research is driven to add to the growing body of feminist entrepreneurship research by creating a more inclusive idea of what it means to be an entrepreneur. In particular, I focus on creating an intersectional theory of the subject, putting the focus on non-western women business leaders from emerging economies. 

Coming from an interdisciplinary background, my work is naturally also informed by gender, consumer behaviour, online trust, and technology acceptance. 

Publications:

Journal Publications

  • Peiris, P. P. M. and Kulkarni, D., 2015, An Empirical Study on Customers’ Adoption of E-commerce: A Customer Trust Model to Support the Adoption of E-commerce among SME in Sri Lanka, International Journal of Business and Information, 10(4), pp. 491-518.
  • Peiris, P. P. M. and Kulkarni, D., 2015, Implications of Trust and Usability on E-Commerce Adoption, International Journal of Business and Information, 10(4), pp. 519-556.

    Conference Papers (Peer-Reviewed)
  • Peiris, P. P. M. and Tatli, A., 2019, Researching Practice of Entrepreneurship by Women in Sri-Lanka: Performativity, Performance and Position, EAP4: Entrepreneurship as Practice Conference, Audencia Business School, Nantes.
  • Peiris, P. P. M. and Tatli, A., 2018, Exploring women’s practice of entrepreneurship, 34th EGOS Colloquium, Tallinn 2018: Sub-theme 45: Power, Inclusion and Intersectionality in Organizations.
  • Peiris, P. P. M. and Kulkarni, D., 2015, An Empirical Study on Customers Adoption of E-commerce: A Customer Trust Model to Support the Adoption of E-commerce among SME in Sri Lanka, International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2015), Malaysia.
  • Peiris, P. P. M. and Kulkarni, D., 2015, Implications of Trust and Usability on E-Commerce Adoption, International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2015), Malaysia.
  • Attanayake, M. and Peiris, P. P. M., 2015, An investigation into sales forecasting techniques and distribution management methods for Elephant House Company to reduce the forecasting errors with the market returns and remove the product stockpiling at the market, Proceedings of Business and Technology (BAT) Conference, 9th April 2015, Colombo.
  • Palihakkara, V. and Peiris, P. P. M., 2011, An investigation in to application of Decision Making Models for Credit Scoring in a State Sector Bank, International Symposium on the Analytic Hierarchy Process (ISAHP 2011) June 15 - 18, 2011, Sorrento, Italy.
  • Padumadasa, E. and Peiris, P. P. M., 2011, Investigation into Intention of Using Agile Methodology for Systems Development in Sri Lanka: Developers Perspective, ICCEA 2011: 2011 3rd International Conference on Computer Engineering and Applications (ICCEA 2011), Haikou.
  • Peiris, P. P. M., Rehan, M. S. and Jayakody, G., 2009, Investigation into the application of Multiple Criteria Decision Making for an Online Candidate shortlisting System, Proceedings of the 10th International Symposium on the Analytic Hierarchy/Network Process: Multi-criteria Decision Making July 29 - August 1 2009, Pennsylvania, United states of America.
  • Peiris, P. P. M., Ferrazza, A., and Tharindi, T. 2023, Is e-learning the answer?: Review of Technology Acceptance research during Covid19 Pandemic, UCLan Business and Marketing Research Virtual Conference.
  • Peiris, P. P. M., Ferrazza, A., and Tharindi, T. 2022, Engaging students in a time of isolation: A review of technology acceptance literature during the Covid-19 pandemic, Three Rivers: The North East University Consortium.
  • Peiris, P. P. M., Ferrazza, A., Tharindi, T., and Samaratunga, M. 2022, Technology Acceptance and Adoption: Trends and themes in higher education, Symposium Proceedings - International Journal of Entrepreneurship Management Innovation and Development (IJEMID).
  • Feminist methodology
  • Intersectionality, reflexivity, feminist standpoint epistemology
  • Gender and entrepreneurship
  • Online consumer behaviour
  • Management information systems
  • Systems design

I have presented my work at leading international conferences and in journals such as the European Group for Organisational Studies (EGOS), the Journals of English for Academic Purposes (JEAP), and the International Symposium on the Analytics Hierarchy Process (ISAHP).

I hold a PhD in Business and Management from Queen Mary University of London, an MSc in Technology Management and a BSc in Business Information Technology, both from Staffordshire University.

Last updated 27 January 2024