My work lies at the intersection of entrepreneurship, practice, and learning, with a particular focus on micro, small, and medium enterprises (MSMEs). I am especially interested in knowledge transfer initiatives that enable MSMEs to adopt technology in cost-effective and sustainable ways. My own experience as a business owner informs my scholarly interest in strategy and innovation as key drivers of competitive advantage, and I develop practical tools to support capacity building in these areas.
Research Interests
My research explores practice: particularly selling, as a mechanism for entrepreneurial learning and behaviour. I investigate how selling acts as a trigger for entrepreneurial self-efficacy and development, with a particular emphasis on women’s entrepreneurial journeys. My findings highlight the value of practice-based approaches to entrepreneurship, showing how embodied and experiential activities can advance both theoretical understanding and entrepreneurial competence.
I also conduct research in Global South contexts, examining sustainability, religious entrepreneurship, and digitisation as they emerge in diverse socio-economic environments. This work contributes to broadening perspectives on entrepreneurship beyond Western-centric frameworks.
Teaching
As an educator, I adopt a practice-led pedagogy that blends theory with application, creating experiential learning environments that foster engagement and deepen knowledge retention. In my role as an ACEE, I emphasise the dynamic interplay between conceptual frameworks and real-world practice, helping students critically apply entrepreneurial theory to authentic contexts.
Professional Service
I am an active member of the Practice and Impact Special Interest Group (SIG) of the Institute for Small Business and Entrepreneurship, and I serve on the editorial board of the International Journal of Entrepreneurship and Innovation.
Teaching and supervision
I teach on the following course: BA Business Management MSc International Business Management Master of Business Administration (MBA)
Research interests for potential research students
Entrepreneurial learning
Microenterprises
Sustainability mindset principles
Research
Entrepreneurial Learning, Entrepreneurship, Sustainability, Global South Contexts, Women Entrepreneurship, Digitisation as a strategy in MSMEs
Entrepreneurship, Strategy, Incubator and Accelerator projects, Executive education
I am a Case centre scholar in case teaching and a qualified Business Model You practitioner.