Fotios Vasileiou

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Lecturer (Events and Entertainment)

I am a Lecturer at the University of Sunderland London, teaching in Events and Entertainment within the Tourism, Hospitality and Events department. Prior to becoming a university lecturer in 2003, I worked for a decade in international management.

My academic career has spanned a wide range of topics, including management, marketing, events, fashion and research for a number of institutions including Middlesex University, St Mary’s University and Regent’s University London.

Teaching and supervision

I teach on the following course: 
BA (Hons) Events and Entertainment Management


I have a passion for exploring new teaching approaches for engaging students.

I created a teaching method for Events, Fashion and Entertainment Studies aimed at increasing student engagement in their education.

I explore the impact of teaching on students’ learning, the influence of a positive mindset in events studies and careers, the training of events managers, especially for fashion and beauty events, and how to motivate and inspire students to achieve the most.  


- Vasileiou, F. (2021) Pandemic challenges and outside of the classroom learning: Emotional Geography and Geo-Psychology in the Events, Entertainment, Arts and Fashion Events Studies In: The International Summit “Shifting gears in tourism and hospitality in a time of crisis”, Colombo, Sri-Lanka, 15th July 2021

- Vasileiou, F. (2021) Peripatetic approaches and the Impact of Emotional Geography in Higher Education In: RGS-IBG Annual International Conference 2021, Royal Geographical Society, 3rd September 2021

- Vasileiou, F. (2021) The Invisible Giant of Psychology in Learning: the critical importance of Curiosity, Happiness and Open-mindedness for achieving engagement and creativity In: The AEME Forum “Events Principles and Practice: a level playing field?” Brighton University, 1st – 2nd July 2021

- Vasileiou, F.  (2019) Emotional Geographies and their support in the realisation of the vital role of Learning-Outside-the-Classroom in the UK Events Studies In: Alternative Spaces of Learning, 28 - 30 August 2019, Royal Geographical Society

- Vasileiou, F.  (2019) Burning Man: an example of using festivals’ diversity to accept differences and eliminate criticism In: Festival Cultures & Greening, Inside Festival Cultures: Fields, Bodies, Ecologies, 16-17 May 2019, University of Birmingham

- Vasileiou, F.  (2019) Benefits and impact of Learning-Outside-the-Classroom approach in UK Events Studies (with evidences from student groups of Awesome method) In: Experience, Value creation, and Impact in Events Education and Research, 16th annual AEME conference, 3rd -4th July 2019, University of Hertfordshire

- Vasileiou, F.  , Papis, J. (2019) Workshop – Learning Outside the Classroom: learning, engagement, wellness in UK Events Studies In: Experience, Value creation, and Impact in Events Education and Research, 16th annual AEME conference, 3rd -4th July 2019, University of Hertfordshire

- Vasileiou, F.  (2019) Learning-Outside-the-Classroom in the UK Events: optional luxury, educational need, or just the only available sustainable professional reality for an awesome future? In: Tourism, Hospitality and Events: Impact, innovation and interdisciplinarity, 3rd International Research Symposium in Tourism, CERTE, Hospitality & Events, 23 May 2019, Sunderland University, Sunderland

- Vasileiou, F.  (2019) Learning-Outside-the-Classroom: the sustainable impact in the UK Events Studies In: TNC2019: Tourism Naturally, June 4-6, 2019, University of Derby, Buxton

- Vasileiou, F. , Kirby, A., Grace M., Mann H., Van Duyn D.E., Barleggs D., King S., Meme, Mauria (2019) Runway for Research: in aid for Cancer Research UK, Charity Fashion Show, 27th March, at Regents University, London

- Vasileiou, F.  (2018) Awesome method: Teaching events studies in an international environment with the support of GeoPsychology In: The special issue is supported by the International Conference (THE INC 2018) “Tourism Hospitality & Events in a Changing World”, 26 – 28 June 2018, Derby University, Buxton

- Vasileiou, F (2019) Success Factors for UK Fashion Shows, Visiting Lecture, 25th February, at Regents University, London

- Vasileiou, F.  (2018) Investigating Future aspects in Events Management teaching approaches (interdisciplinary focus for maximising student and staff engagement) In: Events Education & Research: Coming of Age, the 15th AEME Events Management Educators Forum hosted by the UK Centre for Events Management, 4-5 July 2018, Leeds Beckett University, Leeds

- Vasileiou, F. , Marvel, A. (2018), The use of geopsychology in the implementation of a new Events studies teaching method, In: RGS-IBG ANNUAL INTERNATIONAL CONFERENCE 2018, 28-31 August 2018, Cardiff University, Cardiff, Wales

- Vasileiou, F., (2018)  OSAM/ Awesome method: Using emotional geography to advance learning outcomes of students when out of the classroom in places with highly intense socio-psychological impact) In: The supernatural continues to be a feature of our modern world hosted by the University of Aberdeen, 23-24 July 2018, University of Aberdeen, Aberdeen

- Vasileiou, F (2017) The Awesome method as teaching / engagement approach in Events and Entertainment University Studies.1st Events and Entertainment UK Conference, (7th November 2017), at Regents University, London

- Vasileiou, F.  (2017) AWESOME: a new teaching model for Events studies in Higher Education and the use of geopsychology in the implementation of the model In: The emotional geographies of place: developing effective learning and teaching strategies for fieldwork' Proposed Session at RGS annual conference, Royal Geographical Society Annual International Conference, 29th August – 1st September 2017, Kensington Gore, London

- Vasileiou, F. (2017) Awesome method: Modern Pedagogical approaches in Events Studies. Poster in: Vice-Chancellor’s Teaching and Learning Conference Plymouth University, 29th-30thJune 2017, University of Plymouth, Plymouth

- Vasileiou, F. (2017) Awesome: a teaching approach to internationalise curriculum using the students’ power and diversified knowledge. in: Global Internationalising the Curriculum Conference, 2nd Trent Institute of Learning and Teaching- NTU, 14th July 2017, Nottingham Trent University, Nottingham

- Vasileiou, F. (2017) Awesome method”: Adapting learning and teaching to value access and embrace inclusion and diversity. Poster in: Concepts of Value and Worth: National and International Perspectives on Widening Access and Participation, Forum for Access and Continuing Education23rd  Annual Conference, 28-30 June 2017, University of Glasgow, Glasgow

- Vasileiou, F. (2017). Pracademics or Academics in Events Studies? A lifetime debate in academia and the approach in Awesome method. In: Education and Pedagogy in Events Management Studies, Association of Events Management Educators, 5-7 July 2017, Cardiff University, Cardiff

- Vasileiou, F. (2016) A new method to engage events students (Ownership, Strengths, Application, Motivation). In: Association of Events Management Educators, 13-15 July 2016, Derby University, Buxton

- Vasileiou, F. ,et. al., (2016) The OSAM method, Poster at: FACE 2016 Conference, Widening Participation in the Context of Economic and Social Change: How do we engage applicants and empower students to create successful graduates? 29 June-1 July, 2016, Belfast, Northern Ireland 

- Vasileiou, F. ,et. Al., (2015) Teaching approaches and their impact on employability skills for mature students- the OSAM method for the Events Students, Forum for Access and Continuing Education22nd Annual Conference, 1-3 July 2015, University of South Wales

I have a wide multidisciplinary background, with degrees including professional studies in Events Management, Fashion Marketing, Fashion Design, Model Management, as well my academic studies including an MA in Management, BSc (Hons) in Computer Science, PGCert in Mental Health, PGCert in Higher Education, and an MRes in History with a focus Education.

I studied at Middlesex University, the University of Portsmouth, the University of Plymouth, University of Arts, London College of Fashion and Royal Holloway, University of London.

I am a member of the Association of Events Management Education and Exec Board elected Member, Fellow of the Higher Education Academy, Fellow of the Royal Geographical Society, external examiner in British Irish Institute of Music, Convenor of the Learning Bridges, Member of the British Arts Festivals Association, Member of the Institute of Events Management and reviewer for USA Publishers on Events, Fashion and Fashion Events topics.

Last updated 28 February 2024