Dr Vipin Nadda

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Senior Lecturer/Programme Manager (UG Tourism / Events / Entertainment)

I am a lecturer in tourism at the University of Sunderland in London with more than 20 years’ experience in higher education. I have a background in business and tourism, having earned my PhD in 2004 looking at adventure tourism and development potential in the central Himalayas. I have written and edited several books and published a large number of articles and conference papers to support my research in tourism, hospitality and business.

Teaching and supervision


My current research interests include:

  • Strategic tourism planning and development
  • Sustainable tourism development
  • Marketing for the service sector
  • Service quality
  • Tourism and hospitality marketing
  • International business environment
  • Customer relationship management

Member of:

  • The Centre for Research in Tourism Excellence, University of Sunderland
  • The International Association of Cultural and Digital Tourism

Reviewer for:

    Tourism Analysis: An Interdisciplinary JournalInternational Journal of Tourism and Hospitality Management in the Digital Age IGI-Global Publishing Co.European Academic Conference Sustainable on Business Tourism & HospitalityInternational Journal of Engineering and Technology

External Examiner at:

  • Birmingham City University
  • St Mary's University
  • The Confederation of Tourism and Hospitality

Editorial Board Member on:

  • The Journal of International Business and Management
  • The International Tourism and Hospitality Journal

Last updated 25 April 2022