Dr Vipin Nadda

Home / About / Academic Staff Profiles / Tourism / Vipin Nadda

Senior Lecturer/Programme Manager (Tourism and Hospitality)

I am working as Senior Lecturer and Programme Manager with University of Sunderland in London. I have more than twenty years of experience in education, Industry and research and besides PhD in tourism, published ten books, more than 10 research articles, scores of book Chapters, attended and presented papers in various international conferences. As an experienced academician, I have been Lecturing/teaching a variety of subjects ranging from, Strategic tourism development, Destination branding, global tourism, sustainable tourism development, hospitality management studies, Tourism Marketing and International Hospitality Marketing, Marketing strategy, International business environment, Applied Research Methods; supervising MBA, MSc, and PhD Dissertation projects, exam board member, external examiner and assessor  in UK as well as overseas for last many years.

Teaching and supervision

Research interests for potential research students

  • Strategic Tourism Development
  • Destination Branding
  • Global Tourism
  • Sustainable Tourism Development
  • Hospitality Management Studies
  • Tourism Marketing
  • International Hospitality Marketing
  • Marketing strategy


My current research interests include:

  • Strategic tourism planning and development
  • Sustainable tourism development
  • Marketing for the service sector
  • Service quality
  • Tourism and hospitality marketing
  • International business environment
  • Customer relationship management

Member of:

  • The Centre for Research in Tourism Excellence, University of Sunderland
  • The International Association of Cultural and Digital Tourism

Reviewer for:

  • Tourism Analysis: An Interdisciplinary Journal
  • International Journal of Tourism and Hospitality Management in the Digital Age -IGI-Global Publishing Co.
  • European Academic Conference Sustainable on Business Tourism & Hospitality
  • International Journal of Engineering and Technology

External Examiner at:

  • Birmingham City University
  • St Mary's University
  • The Confederation of Tourism and Hospitality

Editorial Board Member on:

  • The Journal of International Business and Management
  • The International Tourism and Hospitality Journal

Last updated 15 May 2024